COFFEE ENTHUSIASTS UNITE

From Yunnan's mountains to Kenya's highlands, Torch is a gathering ground where farmers, roasters, and coffee lovers connect as equals.

Together we're building an ecosystem where knowledge flows freely, partnerships span harvests, and everyone—from soil to cup—thrives together.

For Students

Advance Your
Coffee Expertise

Coffee cupping session with students

Learn from practitioners who live what they teach. Our full-supply-chain curriculum is rooted in real-world experience at our farms, roasteries, and cafes.

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For Roasters & Buyers

Source Custom-To-Order Coffee

Burlap bags of green coffee at origin

Bring us your vision for a flavor profile, and our 40+ Q-grader sensory expert team will custom-process coffee at origin to make it exclusively for you, with year-round availability.

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For Enthusiasts

Free Guides
From the Field

Hand holding coffee flavor wheel guide

We believe knowledge is meant to be shared, so we open-source our work. Explore our fermentation protocols, cupping standards, and insights from life at origin.

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Coffee Built on CONNECTION

Two people examining coffee cherries at origin

Our work began with a simple belief: the best coffee comes from genuine relationships. 10+ years later, that belief has grown into a global ecosystem.

Today, we operate across 5 countries, have trained over 15,000 students, and partner with 400+ farmers through our Mountain Man Project, connecting them directly to premium market.

The result is an industry where knowledge flows freely, farmers and roasters connect as equals, and our students become leaders who are shaping coffee's future worldwide.

This is coffee as it should be — collaborative, transparent, and built on respect for all.

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Global Ecosystem, Local Roots

Our teams don't visit origin, they live there year round. Speaking local languages and building lasting friendships, we create coffee that reflects our genuine connection and care.

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📍 USA 📍 Guatemala 📍 Kenya 📍 Saudi Arabia 📍 Pu'er, China
📍 Kunming, China

Knowledge is Meant to be Shared

We open-source our work because a stronger ecosystem benefits everyone. Explore our processing protocols, cupping standards, and insights from 15 years of living this work.

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Learn from practitioners who live what they teach. Our full-supply-chain curriculum is rooted in real-world experience at our farms, roasteries, and cafes.

View Resource →

Resource Title Placeholder

Resource image placeholder

Learn from practitioners who live what they teach. Our full-supply-chain curriculum is rooted in real-world experience at our farms, roasteries, and cafes.

View Resource →

Resource Title Placeholder

Resource image placeholder

Learn from practitioners who live what they teach. Our full-supply-chain curriculum is rooted in real-world experience at our farms, roasteries, and cafes.

View Resource →

How We Measure What Matters

Success for us isn't just profit. It's students becoming colleagues, competitors becoming collaborators. It's opening minds to what ethical coffee business can be.

We Live at Origin

Team member at coffee farm

Our teams live year-round in producing regions, working alongside farmers to improve processing, quality, and create direct connections to premium markets.

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We Teach What We Practice

Instructors examining coffee with students

Our instructors are practitioners first, training 1,000+ students a year with real-world expertise. Today, every Q-Grader instructor in mainland China is a Torch graduate.

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We Process to Order

Coffee processing facility

We work backward from your vision to create exclusive coffees, delivering year-round custom lots from 6-ton experiments to 400-ton contracts.

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We Share Everything We Know

Coffee educational resources

Student opening a business? We share our experience. Farmer needs an ideal varietal? We provide seedlings. Roaster needs flavor advice? We cup for free.

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Join This Movement

Whether you're seeking world-class training, exceptional green coffee, or simply passionate about specialty coffee's future—you belong here.